With gif usage being propular online, twitter and Facebook are now allowing this format, as well as Facebook auto plays content. This means using gifs is an ideal format to target the intended audience.

The quality could be an issue but as the majority of people would be viewing on small screens it should be ok.

The exhibition will include larger, clearer versions of the final outcomes, working hand in hand to cross platforms and become a multimedia project.


They remind me of holograms that move depending on how you tilt them. That was the physical alternative to this format. Repetative movement.


physical gifs, kickstarted campaign

http://www.cnet.com/news/project-aims-to-turn-animated-gifs-into-a-physical-keepsake/



Graffiti gifs

http://www.fubiz.net/en/2014/05/20/animated-street-art-graffiti-gif/